Introduction
If you’ve spent any time exploring ecommerce education on YouTube, TikTok, or Instagram, you’ve likely encountered Will Rivera (also known as William Rivera). With over 189,000 YouTube subscribers and a growing social media presence across platforms, Rivera has positioned himself as a leading voice in the ecommerce education space, promising to teach everyday people how to build profitable Amazon FBA and dropshipping businesses .
But with the proliferation of “gurus” and online business courses, the natural question arises: are Will Rivera ecommerce reviews legitimate, or is this just another overhyped program?
The answer matters because ecommerce education represents a significant investmentâboth financially and in terms of time and effort. Rivera’s flagship Ecom Degree University is priced at $1,997, while his advanced OSA Gold Program commands $5,800 . These are not trivial amounts for aspiring entrepreneurs. Before committing, you need to know: what do real students say? Does the program deliver? And most importantly, is it right for you?
This guide is your definitive resource. Drawing on verified Trustpilot reviews, independent analyses, real user experiences, and detailed program breakdowns, you will learn:
- Who Will Rivera is and his background in ecommerce
- The three main programs he offers: Ecom Degree University, OSA Gold Program, and the One Scan Away Summit
- Verified student reviews from multiple sourcesâincluding the 4.7/5 rating from 434 reviews on Trustpilot
- What students love about the programs and what critics say
- The pros and cons of each program, including pricing and what’s included
- Common student mistakes and how to avoid them
- Expert tips for getting the most out of ecommerce education
- Frequently asked questions answered with precision
Whether you’re considering enrolling in one of Rivera’s programs or simply evaluating whether his approach aligns with your goals, this guide provides the balanced, data-backed analysis you need to make an informed decision.
H2: Who Is Will Rivera?
William Rivera (often styled as Will Rivera or @WillChangeLives across social media) is a serial ecommerce entrepreneur and educator who has built a substantial following by teaching Amazon FBA and dropshipping strategies.
H3: Background and Credentials
According to program materials and independent reviews, Rivera claims to have scaled to $40M+ across Amazon FBA and dropshipping ventures . He began sharing his knowledge through YouTube tutorials around 2020, with popular videos like “6 Years Of Amazon FBA Experience In 12 Minutes” gaining significant traction .
Today, Rivera operates across multiple platforms:
| Platform | Handle | Content Focus |
|---|---|---|
| YouTube | @WillChangeLives (189K+ subscribers) | Tutorials, case studies, strategies |
| TikTok | @TheWillRivera | Short-form tips, motivation |
| @WillChangeLives | Behind-the-scenes, community | |
| X (Twitter) | @TheWillRivera | Industry insights, updates |
His company, Ecom Degree University, reports serving over 13,000 students worldwide with education focused on Amazon FBA, FBM (Fulfillment by Merchant), and Shopify dropshipping .
H3: Teaching Philosophy
Based on student reviews and program descriptions, Rivera’s teaching approach emphasizes:
- Simplification:Â Breaking down complex ecommerce processes into manageable steps
- Transparency:Â Openly discussing both successes and challenges
- Community:Â Building a supportive environment for students
- Practical application:Â Focus on actionable strategies rather than just theory
One student captured this sentiment: “Will was transparent and spoke truth about people and current situations, honesty will always make you think!”
H2: The Three Main Programs: What Will Rivera Offers
Rivera has developed three primary educational products, each targeting different experience levels and budget ranges.
H3: 1. One Scan Away Summit (Entry Level)
What it is: A five-day live virtual event designed as an introduction to Amazon FBA, teaching the “Scan-to-Profit” method of identifying and validating profitable products using your smartphone.
Price: Promotional rate of $47 (regularly listed at $497)
What’s included:
| Component | Description |
|---|---|
| 5-day live training | Daily sessions on product scanning and validation |
| AI-powered tools | Software demonstrations for evaluating products |
| Community access | Interaction with other attendees |
| Step-by-step system | The “Scan-to-Profit” methodology |
Best for: Complete beginners who want a low-risk introduction to Amazon FBA before committing to more expensive programs.
What students say: Reviews indicate the summit provides clear structure and an encouraging environment. One attendee noted: “It was easy to follow along and gave me a solid introduction to the basics of Amazon FBA.”
The catch: The training is introductory and doesn’t cover deeper topics like supplier negotiation, logistics, or scaling. As one reviewer observed, “It didn’t dive into the realities of managing suppliers, negotiating prices, or handling ad campaigns” .
H3: 2. Ecom Degree University (Core Program)
What it is: Rivera’s flagship comprehensive ecommerce training program, covering product selection, store setup, marketing, and sales optimization.
Price: $1,997 one-time fee
What’s included:
| Component | Description |
|---|---|
| Video lessons | Comprehensive curriculum covering all aspects of ecommerce |
| Live coaching sessions | Regular opportunities to get questions answered |
| Private community | Networking and support from fellow students |
| Lifetime access | Ongoing access to materials and updates |
Best for: Individuals ready to make a serious commitment to learning ecommerce with comprehensive support.
Student feedback on Trustpilot: Ecom Degree University holds an impressive 4.7 out of 5 rating based on 434 reviews . Students consistently praise:
- Clear instruction:Â “Everything was easy to understand and also beneficial”
- Instructor accessibility:Â “William was very helpful and his explanations were detailed. Also had no problem answering questions”
- Confidence building:Â “Rivera built my confidence and made me feel that I am capable of doing this”
- Transparency:Â “Will was transparent and spoke truth about people and current situations”
One enthusiastic student shared: “In taking this course with William Rivera, I learned so much about becoming an online seller. I am certain and confident that I will be completely out of debt in the next year and investing a portion of the income I bring in” .
H3: 3. OSA Gold Program (Advanced)
What it is: An AI-powered flagship program designed to help students build an Amazon FBA business in just 5 days, with software for research, sourcing, and scaling.
Price: $5,800 one-time fee
What’s included:
| Component | Description |
|---|---|
| AI product research software | Automated scanning for winning products |
| 5-day launch blueprint | Step-by-step from selection to live store |
| Sourcing automation | Supplier matching and management tools |
| Listing and PPC optimization | Tools for visibility and ad performance |
| Community access | Ecom Degree University group membership |
| Lifetime updates | Ongoing access to program enhancements |
Best for: Serious entrepreneurs who want to accelerate their Amazon FBA journey with AI-powered tools and intensive support.
Student feedback: Active on Whop since February 2024, the program scores 4.8/5 from 75 reviews . Users report:
“So far so good!” â Archie Dominguez
“Not a bad app⊠once you get someone to walk you thru.” â Furtuna
The value proposition: Proponents argue that the $5,800 investment is justified by the AI software included, which would otherwise require multiple subscriptions. One simulated test suggested users could break even with approximately $10,000 in revenue from their first launch .
H2: Verified Student Reviews: What Trustpilot Says
One of the most reliable sources for evaluating Will Rivera’s programs is Trustpilot, where Ecom Degree University maintains a strong presence.
H3: The Overall Rating
| Metric | Value |
|---|---|
| Number of reviews | 434 |
| Average rating | 4.7 / 5 |
| Rating category | “Excellent” |
H3: What Students Love
1. Clear, Accessible Instruction
“i must say its a great opportunity for anybody the wants to get to e commerce business ,and the teaching is very easy and self explanatory because your working with big brands which makes since the you can make sales.”
“Everything was easy to understand and also beneficial with the few extra bonuses given throughout the class. For Will to take time and drop those jewels for free makes it that much better. Couldnt ask for more”
2. Confidence Building and Motivation
“I was always afraid to begin in Amazon FBA. After taking this workshop, I understood the step-by-step process. Will Rivera simplified the process to become successful as an Amazon FBA or FBM seller. Many out there sell a dream, but do not teach the process or help you build the confidence needed. Rivera built my confidence and made me feel that I am capable of doing this as long as I follow the steps he gave.”
“I found WEALTH! In taking this course with William Rivera, I learned so much about becoming an online seller. I am certain and confident that I will be completely out of debt in the next year and investing a portion of the income I bring in.”
3. Instructor Authenticity and Transparency
“Will was transparent and spoke truth about people and current situations, honesty will always make you think!”
“William was very helpful and his explanations were detailed. Also had no problem answering questions, was fully transparent with his students. Everything i expected from this training was received. Definitely worth the $10!”
4. Supportive Community
“Will is genuinely out here to help not only put you on, but help you excel in the e-commerce game. He is backed by a network of experts in the field who are making the dream of generational wealth a realty for everyone who’s heart is really burning for it and can make the investment.”
H3: Balanced Perspectives
While overwhelmingly positive, some reviews and independent analyses offer more nuanced perspectives:
The introductory summit is surface-level: Independent reviews of the One Scan Away Summit note that while valuable for beginners, it “only scratched the surface of what’s required to run an Amazon business” . Advanced topics like supplier management and ad campaigns receive limited coverage.
Income claims may be optimistic: One reviewer observed: “The promises of quick income felt optimistic, and the training didn’t cover the hidden costs like inventory, shipping, or advertising in much depth” .
Hidden costs are real: The same review emphasizes that “actually putting the lessons into practice requires money for inventory, supplier orders, Amazon storage, shipping, and fees. These expenses can easily run into hundreds or thousands before you see returns” .
H2: Critical Perspectives: What Skeptics Say
No review of an ecommerce education program would be complete without examining skeptical viewpoints.
H3: The “Guru Industry” Critique
One critical review of Ecom Degree University raises broader concerns about the ecommerce education industry:
“I think Ecom Degree University teaches a great business model in theory. However, ‘theories’ often don’t pan out. For example with the business model of ecommerce you’ll find yourself struggling with competition, inventory costs, research, and refunds. Yeah, those are just a few of the things that guru’s, whether from William Rivera or not, don’t really tell you about the business.”
The critique suggests that gurus are incentivized to downplay challenges because acknowledging them would discourage sales:
“If you knew those thingsâŠyou’d probably reconsider buying from them right? Unfortunately, they know that tooâŠwhich is why they don’t say anything.”
Important context: This critique appears to target the “guru industry” broadly rather than Rivera specifically. Many of Rivera’s student reviews specifically praise his transparency, suggesting he may address challenges more openly than some educators.
H3: The Need for Realistic Expectations
A balanced view acknowledges that:
- No course guarantees success. Ecommerce requires effort, capital, and persistence regardless of the quality of education.
- Hidden costs exist. Inventory, shipping, advertising, and fees add up quickly and should be factored into planning.
- Results vary. Student outcomes depend heavily on individual effort, resources, and market conditions.
H3: Addressing the Critiques
Rivera’s strong Trustpilot rating (4.7/5 from 434 reviews) suggests that most students feel the programs deliver value. Many reviews specifically praise his honesty and transparency, directly countering the “guru” critique:
“Will was transparent and spoke truth about people and current situations”
“William was very helpful and his explanations were detailed. Also had no problem answering questions, was fully transparent with his students.”
H2: Pros and Cons Summary
H3: Ecom Degree University
| Pros | Cons |
|---|---|
| High Trustpilot rating (4.7/5 from 434 reviews) | $1,997 investment requires commitment |
| Comprehensive curriculum covering all aspects | Results require significant effort |
| Live coaching and community support | Success not guaranteed |
| Positive reviews praise clarity and transparency | Must invest additional capital for inventory, ads |
| Over 13,000 students served |
H3: OSA Gold Program
| Pros | Cons |
|---|---|
| AI-powered software automates research/sourcing | High price point ($5,800) |
| 5-day launch blueprint accelerates timeline | FBA-focused; less suitable for dropshippers |
| Strong Whop rating (4.8/5 from 75 reviews) | ROI requires active participation |
| Lifetime updates included | Newer platform with limited long-term data |
| One-time fee (no subscriptions) |
H3: One Scan Away Summit
| Pros | Cons |
|---|---|
| Low entry cost ($47 promotional) | Introductory onlyânot comprehensive |
| Clear, structured introduction | Doesn’t cover advanced topics |
| Builds confidence for beginners | Income claims may be optimistic |
| Low-risk way to test interest | Hidden costs of real business not emphasized |
| Live interaction and community | Non-refundable ticket |
H2: Common Student Mistakes and How to Avoid Them
H3: Mistake 1 â Expecting Overnight Success
The error: Believing that completing the course guarantees immediate profits without sustained effort.
The reality: Ecommerce requires consistent work, testing, and optimization. Success takes time.
Avoidance: Set realistic expectations. Plan to invest months, not weeks, before seeing meaningful results. Celebrate small wins along the way.
H3: Mistake 2 â Underestimating Hidden Costs
The error: Budgeting only for the course fee while ignoring inventory, shipping, advertising, and platform fees.
The reality: A real ecommerce business requires working capital. Inventory alone can cost hundreds or thousands before you make a single sale.
Avoidance: Create a detailed budget before starting. Include product costs, shipping, Amazon fees, advertising budget, and a buffer for unexpected expenses.
H3: Mistake 3 â Not Taking Action
The error: Watching videos and attending sessions without implementing what you learn.
The reality: Knowledge without action produces no results. The course is a tool, not a magic solution.
Avoidance: Treat the program as a guided project. Complete each step before moving to the next. Take notes and implement immediately.
H3: Mistake 4 â Skipping Community Engagement
The error: Going it alone without leveraging the student community for support and networking.
The reality: The community is a valuable resource for questions, motivation, and real-world insights.
Avoidance: Introduce yourself, ask questions, and help others when you can. The connections you build may prove as valuable as the course content.
H3: Mistake 5 â Ignoring the Fundamentals
The error: Rushing to advanced strategies before mastering the basics.
The reality: Ecommerce fundamentalsâproduct research, listing optimization, customer serviceâmatter more than advanced tactics.
Avoidance: Master the basics before exploring advanced strategies. Build a solid foundation first.
H2: Expert Tips for Getting the Most from Ecommerce Education
1. Start with the Free Content
Before investing in paid programs, consume Rivera’s extensive free content on YouTube. His channel offers valuable insights that help you evaluate whether his teaching style resonates with you.
2. Consider the Summit as a First Step
For beginners, the One Scan Away Summit at $47 offers a low-risk introduction. Use it to determine if Amazon FBA is truly for you before committing thousands.
3. Go “All In” Only When Ready
The $5,800 OSA Gold Program is for serious entrepreneurs, not casual dabblers. Wait until you’ve confirmed your commitment and have the necessary capital for inventory and ads.
4. Budget for Business Costs, Not Just Education
Remember that course fees are just the beginning. A realistic budget includes:
- Inventory: $500â$2,000+
- Shipping and logistics: $200â$500
- Amazon fees: Variable
- Advertising budget: $500â$1,000+ for testing
5. Join the Community
Active participation in student communities multiplies the value of any program. Learn from others’ successes and mistakes.
6. Track Everything
Maintain detailed records of your product research, costs, and results. Data-driven decisions outperform guesswork.
7. Be Patient and Persistent
Ecommerce is a marathon, not a sprint. The students who succeed are those who stick with it through challenges.
8. Verify Before Committing
Check current pricing, program details, and refund policies on official websites before enrolling. Information can change.
H2: Frequently Asked Questions (FAQ)
1. Who is Will Rivera?
Will Rivera (William Rivera) is an ecommerce entrepreneur and educator with over 189,000 YouTube subscribers. He claims to have scaled to $40M+ across Amazon FBA and dropshipping and is the founder of Ecom Degree University, which serves over 13,000 students worldwide .
2. Is Will Rivera legit or a scam?
Based on available evidence, Will Rivera appears to be a legitimate educator. Ecom Degree University holds a 4.7/5 rating on Trustpilot from 434 reviews . Students consistently praise his transparency, clarity, and support. However, as with any educational program, individual results vary and require effort and capital beyond the course fee.
3. What is Ecom Degree University?
Ecom Degree University is Will Rivera’s flagship ecommerce training program, priced at $1,997. It includes video lessons, live coaching sessions, private community access, and lifetime updates. The curriculum covers Amazon FBA, FBM, and Shopify dropshipping .
4. What is the OSA Gold Program?
OSA Gold Program is an advanced AI-powered program priced at $5,800. It includes software for product research and sourcing, a 5-day launch blueprint, and tools for listing and PPC optimization. It’s designed to help serious entrepreneurs launch Amazon FBA businesses rapidly .
5. What is the One Scan Away Summit?
The One Scan Away Summit is a five-day live virtual event priced at $47 (promotional rate). It teaches beginners the “Scan-to-Profit” method of identifying and validating Amazon products using their smartphones. It’s designed as an introduction, not a comprehensive course .
6. What do Trustpilot reviews say about Ecom Degree University?
As of 2026, Ecom Degree University has 434 reviews on Trustpilot with an average rating of 4.7/5 (“Excellent”). Students praise the clear instruction, instructor accessibility, confidence building, and supportive community .
7. What do critics say about Will Rivera?
Some critics question the broader “guru industry,” suggesting that educators may downplay challenges like competition, inventory costs, and refunds. However, Rivera’s students frequently praise his transparency, suggesting he may address challenges more openly than some educators .
8. How much do Will Rivera’s programs cost?
- One Scan Away Summit:Â $47 (promotional; regularly $497)
- Ecom Degree University:Â $1,997 one-time
- OSA Gold Program:Â $5,800 one-time
9. Are Will Rivera’s programs worth the money?
The value depends on your goals and commitment. The $47 summit offers a low-risk introduction. The $1,997 university program is reasonably priced for comprehensive ecommerce education. The $5,800 OSA program is a serious investment best suited for committed entrepreneurs with capital for inventory and ads.
10. What are the hidden costs of ecommerce beyond the course?
Beyond course fees, you’ll need capital for:
- Inventory purchases ($500â$2,000+)
- Shipping and logistics
- Amazon seller fees
- Advertising budget for testing ($500â$1,000+)
- Professional photography or listing optimization services
11. Can I make money with Will Rivera’s training?
Many students report positive results and increased confidence in their ability to build ecommerce businesses. However, no course guarantees success. Your results depend on your effort, resources, and market conditions. Approach any educational program with realistic expectations.
12. Do I need experience to start with Ecom Degree University?
No. The programs are designed for beginners. The One Scan Away Summit is specifically marketed to people with no prior ecommerce experience. Students consistently report that the instruction is clear and easy to follow .
13. What is the refund policy?
Policies vary by program. The One Scan Away Summit is generally considered non-refundable at its promotional price . For higher-priced programs, check current terms on the official website.
14. How long does it take to see results?
Timelines vary dramatically based on effort, capital, and market conditions. Some students report early sales within weeks . Most realistic projections suggest months of consistent work before meaningful profits emerge.
15. Is Will Rivera on social media?
Yes. Rivera maintains an active presence across platforms:
- YouTube: @WillChangeLives (189K subscribers)
- TikTok: @TheWillRivera
- Instagram: @WillChangeLives
- X (Twitter): @TheWillRivera
16. What’s the difference between FBA and FBM?
- FBA (Fulfillment by Amazon):Â Amazon stores your inventory and handles shipping, customer service, and returns. Higher fees but less work.
- FBM (Fulfillment by Merchant):Â You handle storage, shipping, and customer service yourself. Lower fees but more operational work.
Rivera’s programs cover both models.
17. Can I do this part-time while working a job?
Yes. Many students start part-time while maintaining full-time employment. The programs are designed to be worked through at your own pace, though live sessions occur at scheduled times.
18. What kind of support do students receive?
Students receive access to:
- Live coaching sessions
- Private community forums
- Direct support from the Ecom Degree team
- Interaction with fellow students
19. Are the AI tools in OSA Gold Program worth the extra cost?
The value depends on your situation. The AI software automates research and sourcing that would otherwise require multiple subscriptions and significant manual effort. For serious entrepreneurs, the tools can accelerate the process considerably. For casual learners, the lower-priced programs may suffice.
20. What’s the bottom line on Will Rivera ecommerce reviews?
The overwhelming weight of evidenceâ434 Trustpilot reviews averaging 4.7/5âsuggests that Will Rivera delivers genuine value to his students. While no program is perfect, and ecommerce always involves real work and risk, Rivera appears to be a legitimate educator who provides clear instruction, accessible support, and genuine transparency.
H2: Conclusion â The Verdict on Will Rivera Ecommerce Reviews
After analyzing hundreds of student reviews, independent program evaluations, and detailed course breakdowns, a clear picture emerges: Will Rivera appears to be a legitimate and effective ecommerce educator.
The evidence is compelling:
- 434 Trustpilot reviews averaging 4.7/5 âan exceptionally strong rating that’s difficult to fake or manipulate
- 75 Whop reviews for OSA Gold Program averaging 4.8/5
- Consistent student praise for clarity, transparency, and accessibility
- A multi-platform presence with substantial engaged audiences
- A range of programs at different price points, allowing students to start small and scale commitment
What students love:
“Everything was easy to understand and also beneficial with the few extra bonuses given throughout the class.”
“William was very helpful and his explanations were detailed. Also had no problem answering questions, was fully transparent with his students.”
“Rivera built my confidence and made me feel that I am capable of doing this as long as I follow the steps he gave.”
What skeptics raise:
The broader “guru industry” critique suggests that educators may downplay challenges.
The One Scan Away Summit, while valuable for beginners, is introductory and doesn’t cover advanced topics.
Hidden costs of inventory and advertising are real and must be factored into any business plan.
The balanced perspective:
Will Rivera’s programs appear to deliver genuine value. The strong, sustained positive reviews across multiple platforms suggest that most students feel their investment was worthwhile. However, as with any educational program, success requires:
- Realistic expectations about the time and effort required
- Adequate capital for inventory and advertising beyond the course fee
- Consistent action and implementation, not just passive learning
- Persistence through challenges that inevitably arise
The path forward:
- Start with the free content. Rivera’s YouTube channel offers substantial value at no cost. Use it to evaluate whether his teaching style resonates with you.
- Consider the One Scan Away Summit as a low-risk introduction ($47). It’s an affordable way to test your interest before making a larger commitment.
- If you’re ready to go “all in,” Ecom Degree University ($1,997) offers comprehensive education with strong student support and a proven track record.
- For serious entrepreneurs with capital, OSA Gold Program ($5,800) provides AI-powered tools to accelerate your Amazon FBA journey.
- Remember the hidden costs. Budget for inventory, shipping, advertising, and fees. A realistic business plan accounts for these from the start.
- Join the community. Active participation multiplies the value of any program.
- Take action. Knowledge without action produces no results. Implement what you learn.
The question “are Will Rivera ecommerce reviews positive?” can be answered definitively: yes, overwhelmingly so. But more importantly, the evidence suggests he delivers on his promisesâproviding clear, actionable education that helps students build real ecommerce businesses.
Your success, ultimately, depends on what you do with that education.